Tag: e90
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Don’t worry, Microsoft, Oracle and IBM. That BMW you see in your rear-view mirror isn’t coming after your maintenance business
When I first bought my 330i with the notorious iDrive (which, by the way, is very, very cool), I was stuck by the fact that the car seemed to be less a mechanical device than a digital one with wheels. That impression has only been confirmed over the last three years as the car has…