Tag: social media
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Email marketing results measured in basis points, and it’s all our fault
This is post is for all my colleagues in the marketing biz. I want to tell you that we collectively destroyed email. What did we do that was truly stupid? Simple: we have so overdone email that now it’s useless for all of us. Have you noticed that no matter what you do — text…
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Vinyl records aren’t staging a comeback so don’t look for social media wisdom from analysts
This morning, I was searching for blog posts about Gartner research and came across this one from David Scott really tucking it to Gartner for their lack of authenticity in social networking. It’s no big surprise that David thinks they’re inept. If there’s a firm on the planet that has fewer bona fides in social networking…
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@I @surrender @to @social @media
Last weekend, I attended PodCamp Boston. It was incredible. And there are two things I learned. First, my fellow vps of marketing in Boston, who at their networking event three days before Podcamp Boston indicated they’d never heard of this major event happening in their backyard, will remain with their heads totally stuck in the…