Apple + DRM = doubleplusgood


I know that in the torrent of comment, wailing and teeth-gnashing the blogosphere, podosphere and ipodo-universe will generate about Steve Job’s comments on digital-rights management, my little post here will live in obscurity. Still, I can’t help myself: I’m blue in the face with envy…Envy of Apple’s marketing brilliance. And the power they have to call the kettle black.

Face it, this diatribe is as self-serving, as blind to reality, as any piece of propaganda written during the Cultural Revolution. Apple doesn’t give a damn — not a freakin’ blob of spittle — about “openness” or “accessibility.”

But, by putting the onus on the record companies for the big, bad DRM Apple is “forced” to use (against its will!), they neatly avoid the real issue: they’d rather die than open iPod to anyone.

But the world will applaud Jobs for taking this stance. Apple has neatly deflected the fact that its near monopoly of digital music players and downloads gives it market power it refuses to use. And by smearing everyone from Microsoft to the big record companies, Apple brilliantly panders to the conventional wisdom while adding luster to its brand.

Man, these guys are good…really, really good. I only wish I could stop feeling like Winston Smith.






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