You know how sometimes an institution comes so close to getting it, but then stops short? If it’s the US government, you kinda wanna scream a little, don’t you?
Case in point: the Securities and Exchange Commission. There’s a credit meltdown going on these days, and I was using EDGAR to check up on my broker’s claims of safety in certain bonds. Somehow — I don’t quite remember how — I stumbled across the SEC’s podcast.
Guess what? sec.gov has been at it for a while (the feed has episodes from May, 2005), the content is great and the production vales ain’t bad. You might be thinking, “Hey, they get it.” (Actually, I was thinking, “The SEC gets it better than some of my clients, for whom podcasting is still like motorized vehicles are to Amish folks.)
They got so tantalizingly close: they make a podcast, they put up an RSS feed (I have clients today for whom podcasting means, “Record something and post it on the website”) and they’ve stuck with it. I can even forgive Uncle Sam for burying it somewhere obscure on their website.
But, at the end of the day, they ran outta steam: they failed to list the podcast in iTunes. They’ve guaranteed themselves obscurity.
I’ll bet the iTunes selection staff would’ve been happy to feature it. (I dream of having a podcast featured in the iTunes store!) Putting the sec.gov podcast into every (free!) podcasting directory was a no-brainer.., an easy, logical end-step they clearly could’ve done. After all, they clearly understand most of the rest of what makes a podcast a podcast.
So, no cigar for Uncle SEC. Too bad, I would’ve digged a geek government.
Leave a Reply