TIAA-CREF to Alex: we’re reading your blog about us

Have you ever wondered if your blog reaches the people you hope it will? People beyond the immediate friends, family and business acquaintances that you are primarily blogging for? Have you heard people say that blogging is a flash in the pan…something that influences nobody…that has no impact? Are you one of my former blogging clients wondering why you should continue doing this now that our consulting engagement is over?

Well, check out this case study.

On Saturday, I blasted TIAA-CREF. Today, they’re all over this blog. And I’ve got the stats to prove it.

Here’s a a screen grab of activity from today (Monday, 2/4) from Clicky.  Almost an hour from a single IP address! (This may represent several users as I presume TIAA-CREF has routers and firewalls that share their public IPs.) And, there are multiple visits from multiple TIAA-CREF IPs that add up to more 90 minutes of time on this blog. That’s a long time for visitors to spend on a blog, even in aggregate.

tiaa-cref visits to

Wonder who is at this IP address?

tiaa-cref ip address visting alex 

Yup, it’s proof positive of the power of blogging. Was it more forceful to blog about the Orwellian language in the price increase letter or should I have talked to a customer service representative by phone? Which do you think got more attention?


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